Our mission is to restore your power to claim truly health. We want health to be accessible to everyone. And we want to do this by making non-processed, healthy, non-toxic products more readily available. By helping spread information about what is healthy and what is disrupting your health by disrupting your endocrine system, and offering truly non-toxic alternatives, we want to spread the message and empower people.

Our mission is to avoid plastic, not just in our own packaging and shipping, but also sourcing from distributors who don't use plastic. All our cookware, bowls, storage, and counters are non-plastic (stainless steel, glass or ceramic) This is both good for the planet and the consumer.

Our mission is to never use any harmful ingredients such a preservatives, colorants, flavourings, perfumes and fragrances, as well as any toxic chemical and anything else that has been highly processed or shown to disrupt our endocrine system. Again good for the planet and good for the consumer.

Our mission is to use the best quality natural ingredients, that are organic and local wherever possible.

Our mission is to make a positive impact.  10 percent of all online sunscreen sales will be donated to The Litter-boom project to help remove more plastic from the system.